projects
The 2022 MEP Exhibition <Groovy Grove> is an ecosystem composed of โ€œRoots (Based on Real Life)โ€ and โ€œLeaves (Flexible)โ€. These projects are the โ€œKeystone Speciesโ€ in the Roots and Leaves.
๋ฒ ์ผ€์ด์…˜
Vacation
The life you dreamed of, vacation
Project Overview

Vacation์€ ๋“€์–ผ๋ผ์ดํ”„๊ฐ€ ๋ณดํŽธํ™”๋œ 10-20๋…„ ํ›„์˜ ๊ทผ๋ฏธ๋ž˜๋ฅผ ๋ฐฐ๊ฒฝ์œผ๋กœ MZ์„ธ๋Œ€์˜ ๋‚ญ๋งŒ์„ ํ˜„์‹ค๋กœ ์ด์–ด์ฃผ๋Š” ๋“€์–ผ๋ผ์ดํ”„ ์‹์ƒํ™œ ์†”๋ฃจ์…˜์„ ์ œ์•ˆํ•ฉ๋‹ˆ๋‹ค.
์‚ฌ์šฉ์ž์˜ ์ž…๋ง›์— ๋งž์ถ”๋ฉด์„œ๋„ ์ดŒ์˜ ์ƒ‰๊น”์ด ๋“ฌ๋ฟ ๋‹ด๊ฒจ์žˆ๋Š” ๋ ˆ์‹œํ”ผ๋ฅผ ์•Œ๋ ค์ฃผ๊ณ , ๊ทธ๋‚ ์˜ ๊ธฐ๋ถ„๊ณผ ๋‚ ์”จ์— ๋”ฐ๋ผ ์›ํ•˜๋Š” ์žฅ์†Œ์—์„œ ์žฌ๋ฃŒ๋ฅผ ์†์งˆํ•˜๊ฑฐ๋‚˜ ์‹์‚ฌํ•  ์ˆ˜ ์žˆ๋„๋ก ๋„์™€๋“œ๋ฆด๊ฒŒ์š”. ๋‹น์‹ ์ด ๊ฟˆ๊ฟจ๋˜ ๋‚ญ๋งŒ์ ์ธ ๋“€์–ผ๋ผ์ดํ”„, Vacation๊ณผ ํ•จ๊ป˜๋ผ๋ฉด ๊ฐ€๋Šฅํ•ด์š”!
๋””์ž์ด๋„ˆ: ์กฐ์ˆ˜๋นˆ, ๊น€์œคํ˜ธ, ๊น€๋‚จ์›…, ์ด์„œ์˜
Project Overview

"Vacation" offers a dietary solution connecting the romance and reality of the MZ generation based on near future in 10-20 years time, where dual life is a common practice.
Discover recipes that suit your taste but are rich in rural colors, and prepare cooking ingredients or dine at desired location according to your mood and weather. The romantic dual life youโ€™ve been dreaming of, becomes true with "Vacation" !
Designer: Cho Subin, Kim Yunho, Kim Namwoong, Lee Seoyoung
๋‚ญ๋งŒ์ ์ธ ์‹œ๊ณจ ์ƒํ™œ์„ ๊ฟˆ๊ฟ”๋ณธ ์  ์žˆ๋‚˜์š”?

ํ…ƒ๋ฐญ์—์„œ ์ง์ ‘ ๊ธฐ๋ฅธ ์‹ ์„ ํ•œ ์ฑ„์†Œ์™€ ๋งˆ๋‹น์—์„œ ๊ตฌ์›Œ ๋จน๋Š” ๊ตฐ์นจ ๋„๋Š” ๋ฐ”๋ฒ ํ, ๋ณ„์ด ๊ฐ€๋“ํ•œ ๋ฐคํ•˜๋Š˜๊ณผ ํ’€๋ฒŒ๋ ˆ ์†Œ๋ฆฌ์ฒ˜๋Ÿผ ์˜ํ™”์—์„œ ๋ณด์•˜๋˜ ๋‚ญ๋งŒ์ ์ธ ํ’๊ฒฝ์€ ์ƒ์ƒ๋งŒ์œผ๋กœ๋„ ์šฐ๋ฆฌ์—๊ฒŒ ํž๋ง์„ ์ฃผ๊ณค ํ•ฉ๋‹ˆ๋‹ค. ์ดŒ์—์„œ๋Š” ํ™”๋ฉด ์† ๊ตฌ๋งค ๋ฒ„ํŠผ์„ ๋ˆ„๋ฅด๋Š” ๋Œ€์‹  ํ…ƒ๋ฐญ์—์„œ ์ฑ„์†Œ๋ฅผ ์žฌ๋ฐฐํ•˜๋Š” ๊ฒƒ๋ถ€ํ„ฐ ์‹์‚ฌ์˜ ์ค€๋น„๊ฐ€ ์‹œ์ž‘๋˜๊ณ , ๋งˆ๋‹น์—์„œ ์†์งˆํ•˜๋Š” ์žฌ๋ฃŒ๋‚˜ ํ‰์ƒ์—์„œ ๋จน๋Š” ํ•œ ๋ผ ์‹์‚ฌ์ฒ˜๋Ÿผ ์–ด๋””๋“  ์ฃผ๋ฐฉ๊ณผ ์‹ํƒ์ด ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜ํ™”์—์„œ ๋ดค๋˜ ์šด์น˜ ์žˆ๋Š” ๊ฒฝํ—˜์„ ์‹คํ˜„ํ•  ๊ณต๊ฐ„์ด์ฃ !
Have you ever dreamed of a romantic rural life?

Fresh vegetables grown in your garden, mouth-watering barbecue in the yard, and the sound of grasshoppers under the starry night sky. These romantic scenes from the movie gives us healing just by imagining it. In rural areas, instead of pressing the purchase button on your mobile screen, the preparation of the meal begins by growing vegetables in the garden, trimming them in the yard and having meals on a flat bench. In such ways, any place can become your kitchen or a dining table. It's a space where you can realize the tasteful experiences you've seen in the movies!
MZ๋“ค์˜ ์ผ์ƒ์ด ๋  ๋งค๋ ฅ์ ์ธ ๋“€์–ผ๋ผ์ดํ”„

๋„์‹œ์˜ ์‚ถ์— ์ง€์นœ ๋ชธ, ์ฃผ๋ง์—๋Š” ์‹œ๊ณจ์˜ ์„ธ์ปจ๋“œ ํ•˜์šฐ์Šค์—์„œ ์‰ฌ๋ฉฐ ํž๋งํ•œ๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”? ๋“€์–ผ๋ผ์ดํ”„๋Š” ์—ฌ์œ ๋กœ์šด ์ƒํ™œ ์žฅ์†Œ๋ฅผ ๋ณ„๋„๋กœ ๋งˆ๋ จํ•ด ์ •๊ธฐ์ ์œผ๋กœ ์˜ค๊ฐ€๋ฉฐ ์ƒํ™œํ•˜๋Š” ์‚ถ์˜ ๋ฐฉ์‹์„ ๋งํ•ฉ๋‹ˆ๋‹ค. ์ผ์ฃผ์ผ ์ค‘ 5์ผ์€ ๋„์‹œ, 2์ผ์€ ์ดŒ์—์„œ ์ง€๋‚ด๋Š” โ€˜5๋„2์ดŒโ€™์œผ๋กœ ๋Œ€ํ‘œ๋˜๋ฉฐ, ๋ฐ˜๋ณต๋˜๋Š” ๋„์‹œ์˜ ์‚ถ์— ์ง€์†์ ์ธ ๋ฆฌํ”„๋ ˆ์‰ฌ์™€ ํœด์‹์„ ์ œ๊ณตํ•˜์ฃ . ๋„์‹œ์˜ ํŽธ๋ฆฌํ•จ๊ณผ ์ดŒ์˜ ๋‚ญ๋งŒ์„ ๋ชจ๋‘ ๋ˆ„๋ฆด ์ˆ˜ ์žˆ๋Š” ๋“€์–ผ๋ผ์ดํ”„๋Š” ์ ์  ์ต์ˆ™ํ•œ ์‚ถ์˜ ๋ฐฉ์‹์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํŠนํžˆ๋‚˜ ๋„์‹œ์˜ ํ™˜๊ฒฝ์— ์ต์ˆ™ํ•˜๊ณ  ๋ฏธ๋””์–ด๋กœ๋งŒ ์ดŒ์„ ์ ‘ํ•ด์˜จ ๋Œ€๋ถ€๋ถ„์˜ MZ์„ธ๋Œ€์—๊ฒŒ ๋“€์–ผ๋ผ์ดํ”„๋Š” ๋งค๋ ฅ์ ์ด์ฃ .
The charming dual life that will become MZ's daily life

Why don't you spend your weekend at a second house in countryside to rest and heal your body exhausted from the busy city life? Dual life refers to a way of living by setting up a separate place to live in on a regular basis. It represents a way of living where you spend five days in the city and two days in countryside to provide continuous refreshment and relaxation to recover from repeated city life. Dual life, where you can enjoy both urban convenience and rural romance, will become an increasingly familiar way of living. For most MZ generations who are familiar with the city environment and only exposed to rural life through the media, dual life can be extremely attractive lifestyle.
์‹œ๊ณจ๋„ ์ฆ๊ฒจ ๋ณธ ์‚ฌ๋žŒ์ด ์ฆ๊ธฐ์ง€..

์•„์นจ ๋จน๊ณ  ์ ์‹ฌ ์ค€๋น„ํ•˜๊ณ , ์ ์‹ฌ ๋จน๊ณ  ์ €๋… ์ค€๋น„ํ•˜๋ฉด ๋๋‚˜๋Š” ์‹œ๊ณจ์˜ ํ•˜๋ฃจ๋Š” ๋“€์–ผ๋ผ์ดํ”„์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ธ๋ฐ์š”, ์ƒ์ƒ๋ณด๋‹จ ๊ฝค๋‚˜ ๋‹จ์กฐ๋กญ์Šต๋‹ˆ๋‹ค.

โ€œ์ด๋ฒˆ ์ฃผ๋„ ๋ฐ”๋ฒ ํ์•ผ? ๋งค์ฃผ ๋จน์œผ๋‹ˆ๊นŒ ๊ธฐ๋Œ€๋˜์ง„ ์•Š๋„ค. ๋ฐ€ํ‚คํŠธ๋‚˜ ์‚ฌ๊ฐˆ๊นŒ?โ€
โ€œ๋งˆ๋‹น์— ์ฑ™๊ฒจ๋‚˜๊ฐˆ ๊ฒƒ๋„ ๋งŽ์€๋ฐ, ๊ทธ๋ƒฅ ์‹ค๋‚ด์—์„œ ๋จน์ž.โ€

๋‚ฏ์„  ์ดŒ์˜ ํ™˜๊ฒฝ๊ณผ ์‹์žฌ๋ฃŒ๋ฅผ ์ž˜ ํ™œ์šฉํ•˜๊ธฐ ์–ด๋ ค์›Œ ๋„์‹œ์—์„œ ๊ตฌ๋งคํ•œ ์œก๋ฅ˜๋‚˜ ๋ฐ€ํ‚คํŠธ ์œ„์ฃผ์˜ ๋น„์Šทํ•œ ์‹์‚ฌ๋ฅผ ๋ฐ˜๋ณตํ•ฉ๋‹ˆ๋‹ค. ์ฒ˜์Œ์—์•ผ ์ข‹์•˜๋˜ ๋ฐ”๋ฒ ํ๋„ ๋ฐ˜๋ณต๋˜๋‹ˆ ์ง€๋ฃจํ•ด์ง€๊ณ , ๋งˆ๋‹น์—์„œ ์ฐจ๋ ค ๋จน๋Š” ์‹์‚ฌ๋„ ๋ถ€๋‹ด์ด ๋ฉ๋‹ˆ๋‹ค. ๋ถ„๋ช… ๋” ๋งŽ์€ ๊ฑธ ํ•˜๊ณ  ์‹ถ์—ˆ๋˜ ๊ฒƒ ๊ฐ™์€๋ฐ ๊ธฐ๋Œ€๊ฐ์€ ์‚ฌ๋ผ์ง€๊ณ  ์–ด๋Š์ƒˆ ๋‚ญ๋งŒ์€ ์ ์  ๋’ท์ „์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

๋” ์ž์„ธํ•œ ์ด์•ผ๊ธฐ๋Š” ์—ฌ๊ธฐ์— โ†’
Only those who are familiar with the rural lifestyle can enjoy it.

A day in countryside begins with having a breakfast and preparing for lunch, then having lunch and preparing for dinner to end the day. This is pretty much the same in Dual Life, and quite simple than you can imagine.

"Are we having barbecue again this week?" I'm not too excited because we have it every week. Should I go get a meal-kit?
"There's too much things to prepare to eat in the yard, so let's just eat indoors."

Because it is difficult to makea a good use of the rural environment and ingredients, similar meals with steak and meal-kits bought from the city is repeated every meal. The repeated barbecue, which was good at first, becomes mundane, and preparing for meals in the yard feels burdensome. The expectation to do more soon disappears and romance set aside.

Fore more details โ†’
์ดŒ์„ ์ž˜ ๋ชฐ๋ผ๋„ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋„๋ก
Vacation์€ ๊ฟˆ๊ฟจ๋˜ ๋‚ญ๋งŒ์„ ์‹ค์ œ๋กœ๋„ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋„๋ก
MZ์™€ ์‹œ๊ณจ์˜ ํŠน์„ฑ์„ ์ดํ•ดํ•œ ์†”๋ฃจ์…˜์„ ์ œ์•ˆํ•ฉ๋‹ˆ๋‹ค.
So that you can enjoy even if you don't know much about rural life
"Vacation" offers solutions that understand the characteristics of MZ and
the countryside to allow you to actually enjoy the romance of your dream.
๋„์‹œ์™€ ์ดŒ, ์‹์žฌ๋ฃŒ์˜ ๊ฒฝ๊ณ„

๋„์‹œ์—์„œ ๊ตฌ๋งคํ•œ ์žฌ๋ฃŒ ์œ„์ฃผ์˜ ๋‹จ์กฐ๋กœ์šด ์‹์‚ฌ๋Š”,
์ดŒ๊ณผ ๋„์‹œ์˜ ์žฌ๋ฃŒ๋ฅผ ํ’์„ฑํ•˜๊ฒŒ ์กฐํ•ฉํ•˜๋Š” ๋งค๋ ฅ์ ์ธ ์‹์‚ฌ๋กœ
: ์•„์นด์‹œ์•„ ๊ฝƒ ํŠ€๊น€ + ์น˜์ฆˆ ์‹œ์ฆˆ๋‹
The city and countryside, the boundary between ingredients

A simple dull meal centered on ingredients purchased from the city is transformed into an attractive meal that richly combines the rural and city ingredients
: fried acacia flowers + cheese seasoning
์ดŒ์˜ ์‹์‚ฌ, ์žฅ์†Œ์˜ ๊ฒฝ๊ณ„

ํ…ƒ๋ฐญ, ๋งˆ๋‹น๋ถ€ํ„ฐ ์‹ํƒ๊ณผ ๋ƒ‰์žฅ๊ณ ๊นŒ์ง€ ๋ฒˆ๊ฑฐ๋กญ๊ณ  ๋ถ€๋‹ด๋˜๋Š” ์‹์‚ฌ ์ค€๋น„๋Š”
ํ•˜๋‚˜์˜ ํ—ˆ๋ธŒ์—์„œ ์—ฐ๊ฒฐ๋˜๋Š” ์ž์—ฐ์Šค๋Ÿฝ๊ณ  ๋ถ€๋‹ด ์—†๋Š” ๋ฐฉ์‹์œผ๋กœ
: ๋ฐคํ•˜๋Š˜์ด ๋ณด์ด๋Š” ๋งˆ๋‹น์—์„œ ๋ฐ”๋กœ ๊บผ๋‚ด๋จน๋Š” ์™€์ธ
Rural dining, a boundary of place

From the garden or yard, to the table and refrigerator, the cumbersome and burdensome meal preparation is done in a natural and easy way that connects in one hub
: Wine in the yard with the night sky view


๋“€์–ผ๋ผ์ดํ”„์˜ ์‹์‚ฌ
๋‚ญ๋งŒ๊ณผ ํ˜„์‹ค์˜ ๊ฒฝ๊ณ„๋ฅผ ํ—ˆ๋ฌผ๋‹ค

Vacation์€ ๋“€์–ผ๋ผ์ดํ”„ ์‹์ƒํ™œ์˜ ๊ฒฝ๊ณ„๋ฅผ ํ—ˆ๋ฌผ๊ณ  ๋‹จ์ ˆ๋˜์—ˆ๋˜ ์‹์‚ฌ์˜ ์—ฌ์ •์„ ์ด์–ด์ค๋‹ˆ๋‹ค. ๋ฏธ๋””์–ด๋ฅผ ๋ณด๋ฉฐ ๊ธฐ๋Œ€ํ–ˆ๋˜ ์ƒ‰๋‹ค๋ฅธ ์ดŒ์˜ ์‹์žฌ๋ฃŒ์™€ ๋„์‹œ์ ์ธ ์ž…๋ง›์„ ๋ฒ„๋ฌด๋ ค ์š”๋ฆฌํ•˜๊ณ , ์ˆ˜ํ™•๊ณผ ์กฐ๋ฆฌ, ์‹์‚ฌ์˜ ๋ชจ๋“  ์—ฌ์ •์—์„œ ๋ถ€๋‹ด ์—†์ด ์ดŒ์˜ ํ™˜๊ฒฝ์„ ๋งˆ์Œ๊ป ๋ˆ„๋ฆฌ์„ธ์š”.
"Vacation" breaks away from the boundaries of a dual-life eating habits and recoonects the journey of dining. Cook with a mix of rural ingredients and city's tastes as you imagined from the media. From harvesting to cooking, feel free to enjoy the rural environment in every step of your dining journey.



Break 1. ๋„์‹œ์™€ ์ดŒ ์‹์žฌ๋ฃŒ์˜ ๊ฒฝ๊ณ„๋ฅผ ํ—ˆ๋ฌผ๋‹ค

Vacation์˜ ์„œ๋น„์Šค๋Š” ๋„์‹œ์˜ ์ด์ ๊ณผ ์ดŒ์˜ ๊ฐ์„ฑ์„ ๊ฐ€์ง€๋Š” ์‹์žฌ๋ฃŒ ๊ฐ„์˜ ๊ฒฝ๊ณ„๋ฅผ ํ—ˆ๋ฌผ๊ณ  ๋‚ญ๋งŒ ๊ฐ€๋“ํ•œ ๋ ˆ์‹œํ”ผ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ดŒ์˜ ์‹์ƒํ™œ์„ SNS ํ˜•์‹์œผ๋กœ ๊ธฐ๋กํ•˜๋ฉฐ ๊ณต์œ ํ•ด๋ณด์„ธ์š”!
"Vacation's" service offers romantic recipes by breaking down the boundaries between urban advantages and rural-inspired ingredients. Record and share your rural dining life in SNS formats!


1
#Whatโ€™s in my ๋ƒ‰์žฅ๊ณ 

๋‚ด ๋ƒ‰์žฅ๊ณ ์— ๋ญ๊ฐ€ ๋“ค์—ˆ๋”๋ผ?

Vacation ๋ƒ‰์žฅ๊ณ ๋ฅผ ์˜ฎ๊ฒจ๋†“์€ ํ™”๋ฉด์œผ๋กœ, ๋‚ด๊ฐ€ ์ฐ์–ด๋‘” ์‚ฌ์ง„์œผ๋กœ ์‹์žฌ๋ฃŒ๋ฅผ ๋ฆฌ๋งˆ์ธ๋“œํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
์–ด๋–ค ์š”๋ฆฌ๋ฅผ ํ• ์ง€ ๊ณ ๋ฏผ๋œ๋‹ค๋ฉด ๋ƒ‰์žฅ๊ณ ๋ถ€ํ„ฐ ํ™•์ธํ•ด๋ณด๋ฉด ์–ด๋–จ๊นŒ์š”? ์ €์žฅ๋œ ์‚ฌ์ง„์„ ๋Œ์•„๋ณด๋ฉด์„œ ์‹์žฌ๋ฃŒ์™€ ๋”๋ถˆ์–ด ๋“€์–ผ๋ผ์ดํ”„์—์„œ์˜ ์ง€๋‚œ ์ถ”์–ต์„ ๋– ์˜ฌ๋ ค๋ณด์„ธ์š”.
What's in my fridge?

Get a sneak peak of your "Vacation" with this screen, where you can remind the ingredients with the pictures you took.
If you're thinking about what to cook, why don't you check the refrigerator first? Looking at the picture, recall the memories of dual life with the materials you listed.


2
#2์ดŒ ํฌํ† ๊ทธ๋ž˜ํผ

์ดŒ์— ๊ฐˆ ๋•Œ๋งˆ๋‹ค ์ฐ์–ด๋†“์ž!

๋„์‹œ์—์„œ ๊ตฌ๋งคํ•ด ์˜ค๊ฑฐ๋‚˜ ์ดŒ์—์„œ ์ฑ„์ง‘/์ˆ˜ํ™•ํ•œ ์žฌ๋ฃŒ๋ฅผ ์ดฌ์˜ํ•˜์„ธ์š”.
์ดฌ์˜ํ•œ ์‚ฌ์ง„์€ ๋ ˆ์‹œํ”ผ๋ฅผ ๊ธฐ์ค€์œผ๋กœ ์นดํ…Œ๊ณ ๋ฆฌ์— ๋งž๊ฒŒ ์ €์žฅํ•˜๊ฑฐ๋‚˜ SNS ํ˜•์‹์œผ๋กœ ์—…๋กœ๋“œํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
Record it everytime you visit rural area!

"Take photos of the ingredients purchased from the city or harvested from rural backyard.
Photos taken can be saved under recipe category or uploaded on your SNS. "


3
#๋„์‹œ์™€ ์ดŒ์˜ ์ฝœ๋ผ๋ณด #๋‚˜๋งŒ์˜ ๋ ˆ์‹œํ”ผ

๋„์‹œ ์ž…๋ง›๊ณผ ์ดŒ ๊ฐ์„ฑ์˜ ์ฝœ๋ผ๋ณด๋ ˆ์ด์…˜

๋‚ด๊ฐ€ ๊ฐ€์ง„ ์žฌ๋ฃŒ / ์ œ์ฒ  ์žฌ๋ฃŒ / ์ธ๊ธฐ์ˆœ์„ ์นดํ…Œ๊ณ ๋ฆฌ๋กœ ๋„์‹œ์™€ ์ดŒ์˜ ์‹์žฌ๋ฃŒ๋ฅผ ์กฐํ•ฉํ•œ ์ƒ‰๋‹ค๋ฅธ ๋ ˆ์‹œํ”ผ๋ฅผ ํ™•์ธํ•ด๋ณด์„ธ์š”. ๋‚ญ๋งŒ์œผ๋กœ๋งŒ ์กด์žฌํ–ˆ๋˜ ๋ ˆ์‹œํ”ผ๋ฅผ ํ˜„์‹ค๋กœ ๊ฐ€์ ธ์™€์„œ ๋„์‹œ์— ์ต์ˆ™ํ•œ ์ž…๋ง›๋„ ๋งŒ์กฑ์‹œํ‚ค๋ฉด์„œ ์ดŒ๋งŒ์˜ ๊ฐ์„ฑ์„ ๋‹ด์•„๋“œ๋ฆด๊ฒŒ์š”.

๋‚ ์”จ ์ข‹์€ ๋‚ ์—๋Š” ์ฃผ๋ฐฉ์—๋งŒ ๋จธ๋ฌด๋ฅด์ง€ ์•Š๋„๋ก ์กฐ๋ฆฌํ•˜๊ณ  ์‹์‚ฌํ•  ์ˆ˜ ์žˆ๋Š” ์žฅ์†Œ๋ฅผ ์ถ”์ฒœํ•ด๋“œ๋ฆฝ๋‹ˆ๋‹ค.
Collaboration of urban taste and rural inspirations

Discover unique recipes that combine ingredients from the cities and rural villages in the order of my ingredients / seasonal ingredients / popular category. By bringing the recipe that existed only as a romance into reality, we will satisfy your urban taste filled with rural inspirations.

We will recoomend a place for you to cook and dine, to pull you out of the kitchen at such great weather.


4
#๋‚˜์˜ ์žฌ๋ฃŒ ํƒ์ƒ‰ํ•˜๊ธฐ

๋„์‹œ๋Š” ๋„์‹œ๋Œ€๋กœ, ์ดŒ์€ ์ดŒ๋Œ€๋กœ

๋ ˆ์‹œํ”ผ๋ฅผ ์ •ํ–ˆ๋‹ค๋ฉด ํ•„์š”ํ•œ ์žฌ๋ฃŒ๋ฅผ ํ™•์ธํ•ด์•ผ์ฃ . ์–ด๋–ค ์žฌ๋ฃŒ๋ฅผ ๋„์‹œ์—์„œ ๊ตฌ๋งคํ•˜๊ณ  ์–ด๋–ค ์žฌ๋ฃŒ๋ฅผ ์ดŒ์—์„œ ์ˆ˜ํ™•-์ฑ„์ง‘ํ• ์ง€๋Š” ๊ฐ€๋ณ๊ฒŒ ์Šฌ๋ผ์ด๋“œํ•ด์„œ ์ •ํ•ด๋ณด์„ธ์š”. ๋„์‹œ๋Š” ์™ผ์ชฝ, ์ดŒ์€ ์˜ค๋ฅธ์ชฝ, ์‚ญ์ œ๋Š” ์•„๋ž˜. ๊ฐ„๋‹จํ•˜์ฃ ? ๋ถ„๋ฅ˜๋œ ์žฌ๋ฃŒ ๋ชฉ๋ก์€ ๋ฐ”๊ตฌ๋‹ˆ ํ˜•ํƒœ๋กœ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
Cities as cities, rural areas as rural areas

If you've decided on a recipe, check the ingredients you need. Slide easily to decide which ingredients to buy in the city and what to harvest in the countryside. City is left, countryside is right, and the deletion is down. You can check the classified ingredients in the form of a basket.


5
#๋ ˆ์‹œํ”ผ ์†๋ฏผ์ˆ˜ #์ดŒ ๋ฉ”๋ชจ๋ฆฌ์–ผ

์ดŒ์˜ ์ถ”์–ต์„ ๋ชจ์•„์„œ ๋ณด์ž!

๋‚ด๊ฐ€ ์—…๋กœ๋“œํ•˜๊ฑฐ๋‚˜ ๋ณด๊ด€ํ•œ ๊ฒŒ์‹œ๋ฌผ์„ ๋ณด์•„๋ณด๊ณ  ๋‹ค๋ฅธ ์‚ฌ๋žŒ์˜ ๋ ˆ์‹œํ”ผ๋ฅผ ๋‘˜๋Ÿฌ๋ณด์„ธ์š”. ๋‚˜๋งŒ์˜ ๋‚ญ๋งŒ๋„ ์ฐจ๊ณก์ฐจ๊ณก ๊ธฐ๋กํ•˜๊ณ , ๋‹ค์–‘ํ•œ ์‚ฌ๋žŒ๋“ค์˜ ๋‚ญ๋งŒ๋„ ๋‘˜๋Ÿฌ๋ณด๋ฉฐ ๋ฆฌํ”„๋ ˆ์‹œ๋ฅผ ๋Š๋‚„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ˆˆ๊ธธ์ด ๊ฐ€๋Š” ๋ ˆ์‹œํ”ผ๊ฐ€ ์žˆ๋‹ค๋ฉด ๋‹ค์Œ ์‹์‚ฌ ๋ฉ”๋‰ด๋กœ ์ €์žฅ!
Collect your memories from countryside!

Explore through the collection of posts you have uploaded and look around what others have cooked. Not only you can compile your own romantic moments, you can always refresh yourself by looking around unique recipes shared by global folks. Save a recipe that catches your eye - a perfect choice for your next meal!


Break 2. ์ดŒ์˜ ์‹์ƒํ™œ, ์žฅ์†Œ์˜ ๊ฒฝ๊ณ„๋ฅผ ํ—ˆ๋ฌผ๋‹ค

#Product

Vacation์€ ์žฅ์†Œ์˜ ๊ฒฝ๊ณ„๋ฅผ ํ—ˆ๋ฌผ๊ณ  ๋‹ค์–‘ํ•œ ์‹์ƒํ™œ์˜ ๊ณผ์ •์— ์Šค๋ฉฐ๋“ค์–ด, ์ดŒ์—์„œ๋งŒ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๋Š” ๋‹ค์ฑ„๋กœ์šด ์‹์‚ฌ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.
โ€œVacationโ€ breaks down the boundaries of the place and permeates the various journey of dinning, providing a colorful eating experience that can only be done in the countryside.


1
#๊ธฐ๋ถ„๋”ฐ๋ผ ๋‚ ์”จ๋”ฐ๋ผ #์›ํ•˜๋Š” ๊ณณ์—์„œ

๋‹ค์šฉ๋„ ํ”Œ๋ ˆ์ดํŠธ๋กœ ํ™œ์šฉ ๊ฐ€๋Šฅํ•œ Carriable Refrigerator

๋„“์€ ๋งˆ๋‹น์ด ์žˆ๋Š”๋ฐ, ์ฃผ๋ฐฉ์—๋งŒ ๋จธ๋ฌด๋ฅด๊ธด ์•„๊น์ž–์•„์š”?
Vacation๊ณผ ํ•จ๊ป˜ ๋‹น์‹ ์˜ ์‹๊ฒฝํ—˜ ํ”Œ๋ ˆ์ด์Šค๋ฅผ ํ™•์žฅํ•ด๋ณด์„ธ์š”.
Carriable Refrigerator that can be used as a multifunctional plate

Wouldn't it be a huge loss just to stay in the kitchen when you have wide backyard
Expand your place of dining exprience with "Vacation"
๋„์‹œ์™€ ๋†์ดŒ์„ ํ•œ ๋ฒˆ์— ๋‹ด๋‹ค,
์‹์žฌ๋ฃŒ ํŠน์„ฑ์— ๋งž๋Š” ๋ถ„๋ฆฌํ˜• ์ €์žฅ๊ณต๊ฐ„


์ผ์ฃผ์ผ ์ค‘ ์ดํ‹€๋งŒ์„ ๋จธ๋ฌด๋ฅด๋Š” 2์ดŒ์˜ ํŠน์„ฑ์„ ๋ฐ˜์˜ํ•˜์—ฌ ๊ฒฝ๋Ÿ‰ํ™”๋œ ํผํŒฉํ„ฐ๋ฅผ ์‹œ์ž‘์œผ๋กœ, ๋Œ€๋ถ€๋ถ„์˜ ์žฌ๋ฃŒ๊ฐ€ ํ•˜๋‚˜์˜ ๋ฌธ์„ ํ†ตํ•ด ์Šคํƒ ๋˜๋Š” ๊ธฐ์กด ๋ƒ‰์žฅ๊ณ ์˜ ํ˜•ํƒœ๋ฅผ ๋ฒ—์–ด๋‚ฌ์Šต๋‹ˆ๋‹ค. ๋„์‹œ์—์„œ ๊ฐ€์ ธ์˜จ ๋ƒ‰์žฅ์ด ํ•„์š”ํ•œ ์žฌ๋ฃŒ์™€ ๋น ๋ฅด๊ฒŒ ์„ญ์ทจํ•ด์•ผ ํ•˜๋Š” ์ดŒ์˜ ์žฌ๋ฃŒ๋“ค์ด ๋‹ด๊ธฐ๋Š” ํŒŒํŠธ๋ฅผ ๋‚˜๋ˆ„์—ˆ์Šต๋‹ˆ๋‹ค.

์›ํ•˜๋Š” ์žฌ๋ฃŒ๋Š” ๋” ๋น ๋ฅด๊ฒŒ ์ฐพ๊ณ , ๋ƒ‰์žฅ๊ณ ์˜ ์—ฌ๋‹ซ์Œ์œผ๋กœ ์ธํ•œ ๋ƒ‰๊ธฐ ์†์‹ค์€ ์ค„์—ฌ ์‹์žฌ๋ฃŒ๋“ค์˜ ์ •์˜จ ๋ณด๊ด€์„ ๋•์Šต๋‹ˆ๋‹ค.
Combine the city and the countryside at once,
Separable storage space suitable for the characteristics of ingredients


Starting with a lightweight form factor reflecting the characteristics of second-degree residents who stay only two days a week, it has departed from the form of conventional refrigerators in which most materials are stacked through a single door. We divided the parts that contain ingredients that need to be refrigerated from the city and ingredients that need to be consumed quickly from the village.

It helps to find the ingredients you want faster, and reduces the loss of cold air due to the opening and closing of the refrigerator, helping to keep ingredients at a constant temperature.
Vacation์€ ๋ฐ”๊ตฌ๋‹ˆ๋ฅผ ๋‹ฎ์•„ ๊ฐ€๋ณ๊ณ  ์ปดํŒฉํŠธํ•˜๋ฉฐ, ๋“ค๊ณ  ์ด๋™ํ•˜๊ธฐ ํŽธํ•œ ํ˜•ํƒœ๋ฅผ ๊ฐ€์กŒ์Šต๋‹ˆ๋‹ค.
์ƒ๋‹จ์˜ Carriable ๋ƒ‰์žฅ์นธ์€ ๋‚ด์žฅ๋œ ๋ฐฐํ„ฐ๋ฆฌ๋กœ ๋ถ„๋ฆฌ๋˜์—ˆ์„ ๋•Œ๋„ ๋ƒ‰๊ธฐ๋ฅผ ์œ ์ง€ํ•˜๋ฉฐ ๋‹ค์–‘ํ•œ ์žฅ์†Œ์—์„œ ์ตœ์ ์˜ ์‹ ์„ ๋„๋ฅผ ์œ ์ง€ํ•ฉ๋‹ˆ๋‹ค. ๋‹น์‹ ์ด ์›ํ•˜๋Š” ์–ด๋””๋“  ํ•จ๊ป˜ํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๋ง์ด์ฃ .
"Vacation" resembles a basket and is lightweight, compact, and easy to carry around.
With built-in battery, the carriable refrigeration compartment placed on top maintains cool air and optimum freshness in any places even when disconnected from power. Meaning you can carry them wherever you want
Vacation์€ ์šฐ๋ฆฌ์˜ ์ผ์ƒ์„ ์—ฌํ–‰์ฒ˜๋Ÿผ ๋Š๋ผ๊ฒŒ ํ•ด์ฃผ๊ณ , ๊ทธ ์—ฌ์ •์— ํ•ญ์ƒ ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค.
์›ํ•˜๋Š” ๊ณณ ์–ด๋””์„œ๋“  ๋‹น์‹ ๋งŒ์˜ ๋กœ๋ง์„ ์‹คํ˜„ํ•˜์„ธ์š”.
"Vacation" makes our daily life feel like a trip and is always with us on the journey.
Make your dreams come true wherever you want.


2
#โ€™์ดŒโ€™์Šค๋Ÿฌ์šด ํŠธ๋ ˆ์ด

โ€˜์ดŒ'๋‹ต๊ฒŒ ์ˆ˜ํ™•-์„ธ์ฒ™-๋ณด๊ด€๊นŒ์ง€ ํ•จ๊ป˜ํ•˜๋Š” ์‹ ์„ ์นธ ํŠธ๋ ˆ์ด
ํ…ƒ๋ฐญ์—์„œ ์ฑ„์†Œ๋ฅผ ์ˆ˜ํ™•ํ•˜๋Š” ์ˆœ๊ฐ„๋ถ€ํ„ฐ ์ดŒ์—์„œ์˜ ์‹์‚ฌ ์ค€๋น„๋Š” ์‹œ์ž‘๋ฉ๋‹ˆ๋‹ค. ์‹ ์„ ์นธ์˜ ํŠธ๋ ˆ์ด๋Š” ์‹์žฌ๋ฃŒ์˜ ์ˆ˜ํ™•๋ถ€ํ„ฐ ์„ธ์ฒ™, ๋ณด๊ด€๊นŒ์ง€์˜ ์ „ ๊ณผ์ •์— ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค. ๋” ๊ฐ„ํŽธํ•˜๊ฒŒ, ์ดŒ๋‹ต๊ฒŒ ์‹์‚ฌ ์ค€๋น„๋ฅผ ์‹œ์ž‘ํ•ด๋ณด์„ธ์š”!
Fresh tray accompanying you throughout the process of harvesting, washing, and storing, just like rural-style.
From the very moment you start harvesting the vegetables in your garden, the process of preparing a meal begins in the countryside. The basket in the fresh compartment stays as your companion throughout the entire process, from harvesting the crops to cleaning and storing them. Now, start preparing your meals the more convenient and rural way!
๊ฐ„ํŽธํ•œ ์„ธ์ฒ™๊ณผ ๋ณด๊ด€
์›จ์ด๋ธŒ ํŒจํ„ด์˜ ํŠธ๋ ˆ์ด ๋ฐ”๋‹ฅ๋ฉด์€ ์„ธ์ฒ™ ์‹œ ๋ฌผ๋น ์ง์ด ์šฉ์ดํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
์ปค์Šคํ…€ํ•˜๋Š” ์ˆ˜๋‚ฉ๊ณต๊ฐ„
๋‚ด๋ถ€ ๊ณต๊ฐ„์„ ์ปค์Šคํ…€ํ•˜์—ฌ ๊น”๋”ํ•˜๊ณ  ํŽธ๋ฆฌํ•˜๊ฒŒ ์ˆ˜๋‚ฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.


3
#์ฝ˜ํ…์ธ  ์ œ์ž‘์†Œ, ํ”Œ๋ ˆ์ดํŠธ

๋” ์ž์œ ๋กญ๊ณ  ํ’๋ถ€ํ•œ ์‹์‚ฌ ๊ฒฝํ—˜์„ ๋•๋Š” ๋‹ค์šฉ๋„ ํ”Œ๋ ˆ์ดํŠธ

์ž์œ ๋กญ๊ฒŒ ์ด๋™ํ•  ์ˆ˜ ์žˆ๋Š” ๋ƒ‰์žฅ๊ณ ์™€ ํ•จ๊ป˜๋ผ๋ฉด ์ƒ๋‹จ์˜ ๋‹ค์šฉ๋„ ํ”Œ๋ ˆ์ดํŠธ๋„ ๋”์šฑ ๋งค๋ ฅ์ ์ธ ํŒŒํŠธ๋กœ ๋ณ€์‹ ํ•ฉ๋‹ˆ๋‹ค. ๋งˆ๋‹น์˜ ๋ฐ”๋ฒ ํ ํŒŒํ‹ฐ์—์„œ ํ•„์š”ํ•œ ์žฌ๋ฃŒ๋ฅผ ๋ฐ”๋กœ Vacation์—์„œ ๊บผ๋‚ด ์†์งˆํ•˜๊ฑฐ๋‚˜, ๋ฐค ํ•˜๋Š˜์ด ๋ณด์ด๋Š” ํ‰์ƒ์— ์•‰์•„ ์™€์ธ๊ณผ ๊ฐ์ž๋ฅผ ๊ณ๋“ค์ด๋Š” ์žฅ๋ฉด์„ ์ƒ์ƒํ•ด๋ณด์„ธ์š”.
Multipurpose plate to help with free and rich dining experience

With this carriable refrigerator, the versatile tray on top also becomes more practical and, therefore, appealing. Imagine yourself in your yard prepping the ingredients right from your "Vacation" for a barbecue party, or sitting beneath a starry sky while enjoying some wine and potatoes.
๋ ˆ์‹œํ”ผ ์žฌ์ƒ๊ณผ ์˜์ƒ ๊ธฐ๋ก์„ ๋•๋Š” ๋ฌด์„  ์ถฉ์ „ ๊ฑฐ์น˜๋Œ€
๋ฌด์„  ์ถฉ์ „ ๊ฑฐ์น˜๋Œ€ ์œ„์— ์Šค๋งˆํŠธํฐ์„ ์˜ฌ๋ ค๋ณด์„ธ์š”. ๋ ˆ์‹œํ”ผ๋ฅผ ๋ณด๋ฉฐ ์กฐ๋ฆฌํ•˜๊ฑฐ๋‚˜ ์˜์ƒ์œผ๋กœ ์ถ”์–ต์„ ๊ธฐ๋กํ•˜๋Š” ๋™์•ˆ ๋ฐฐํ„ฐ๋ฆฌ ๊ฑฑ์ • ์—†์ด, ์ ์ ˆํ•œ ๊ฐ๋„๋กœ ์‚ฌ์šฉํ•˜๋„๋ก ๋„์™€๋“œ๋ฆด๊ฒŒ์š”. ๋ƒ‰์žฅ๊ณ  ๋งˆ๊ทธ๋„ท์ฒ˜๋Ÿผ Vacation์˜ ํ”Œ๋ ˆ์ดํŠธ ์—ฌ๊ธฐ์ €๊ธฐ์— ๊ผญ ๋ถ™์–ด ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
Wireless charging stand helping you to play recipes and record videos
Try putting your smartphone on this wireless charger. It allows you to view recipes in your preferred angle while cooking and lets you film and record valuable moments of you and your loved ones without ever having to worry about your battery running low. Just like any other magnets on a fridge, the charger will firmly attaches to all sides of tray.



Product detail

Vacation์€ ๋ฐ”์Šค์ผ“์˜ ํ˜•ํƒœ๋ฅผ ๋ชจํ‹ฐ๋ธŒ๋กœ ํ•˜์—ฌ ๋’ค์ชฝ์ด ์ข์•„์ง€๋Š” ํ˜•ํƒœ๋กœ ํ’ˆ์— ์•ˆ๊ธฐ ์‰ฌ์šฐ๋ฉฐ, ์–‘์˜†์œผ๋กœ ํŠ€์–ด๋‚˜์˜จ ํ”Œ๋ ˆ์ดํŠธ๋ฅผ ๋“ค๊ณ  ํŽธ๋ฆฌํ•˜๊ฒŒ ์ด๋™ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.

์‹ ์„ ์นธ ์™ธ๋ถ€์˜ ์†Œ์žฌ๋Š” ๋ฐ”๊ตฌ๋‹ˆ ์งœ์ž„์„ ์—ฐ์ƒ์‹œํ‚ค๋Š” ์ง์กฐ๊ฐ์ด ๊ตต์€ ํŒจ๋ธŒ๋ฆญ์„ ์‚ฌ์šฉํ•˜์—ฌ ์ปจ์…‰ํŠธ์— ์•Œ๋งž์€ ์ดŒ์˜ ๊ฐ์„ฑ์„ ๋”ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
With basket as a motif, "Vacation" has a narrow back shape which makes it easy to hold, and the two plates on both sides makes it convenient to carry around.

The exterior of the fresh tray is made of thick fabric reminiscent of basket weaving, which adds to the rural concept.
์บ๋ฆฌ์–ด๋ธ” ๋ƒ‰์žฅ๊ณ , Vacation

ํŽ ํ‹ฐ์–ด ๋ฐฉ์‹์˜ ์ƒ๋‹จ ๋ƒ‰์žฅ์นธ์—๋Š” ๋ฐฐํ„ฐ๋ฆฌ๊ฐ€ ๋‚ด์žฅ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ํ‰์†Œ์—๋Š” ํฌ๊ณ ํ•€์„ ์ด์šฉํ•ด ์ „์›์„ ๊ณต๊ธ‰ํ•˜๊ณ  ๋ฐฐํ„ฐ๋ฆฌ๋ฅผ ์ถฉ์ „ํ•ฉ๋‹ˆ๋‹ค. ์ด๋™ ์‹œ์—”, ์ตœ๋Œ€ 7์‹œ๊ฐ„ ์‚ฌ์šฉ์ด ๊ฐ€๋Šฅํ•œ ๋ฐฐํ„ฐ๋ฆฌ์™€ ํ•จ๊ป˜ ๋งˆ์Œ ํŽธํžˆ ์›€์ง์ด์„ธ์š”!
Carryable refrigerator, "Vacation"

The built-in battery is located in the top petlier type refrigeration compartment. Normally, the pogo pin is used to supply power and charge the battery. When you're on the go, travel freely with a battery that lasts up to 7 hours!



Branding

๋„์‹œ์˜ ๊ฐ์„ฑ๊ณผ ์ดŒ์˜ ๋‚ญ๋งŒ์ด ๋™์‹œ์— ๋ณด์—ฌ์ง€๋„๋ก ๊ณก์„ ์˜ ๋Š๋‚Œ์ด ์„ธ๋ จ๋˜๊ณ  ๋งค๋ ฅ์ ์ธ ์„œ์ฒด์™€ ํ•ธ๋“œ ํŽ˜์ธํŒ… ์ผ๋Ÿฌ์ŠคํŠธ๋ฅผ ๊ฒฐํ•ฉํ•˜๊ณ , ๊ทธ์ € ๋”ฐ๋œปํ•˜๊ณ  ์ž”์ž”ํ•œ ๋ถ„์œ„๊ธฐ์˜ ์ดŒ ์ƒํ™œ์ด ์•„๋‹Œ ์œ ์พŒํ•˜๊ณ  ๋‹ค์–‘ํ•œ ์ผ์ƒ์˜ ๋ชจ์Šต์„ ํ‘œํ˜„ํ–ˆ์Šต๋‹ˆ๋‹ค.
The curve lines combine sophisticated fonts and hand painted illustrations to express combination of urban sensibility and rural romance, not just focusing on warm and calm side of rural lifestyle but excitement and diversity from daily life.
2022 Membership Emergence Project
Designed by
ID / Product Design & Project Leader
ID / Product Design
VD / BX & UX & UI Design
UX / UX & UI & BX Design
Thanks to
Advisory Committee
๊น€์น˜ํ—Œ
Kim Chiheoun
ํ™ฉ์„ฑ์šฑ
Hwang Sungwook
ID Tutor
์ด์ฃผ์•ˆ
Lee Juan
์–‘๋™์šฑ
Yang Dongwook
CMF Tutor
๊น€์ธํฌ
Kim Inhee
์ตœ์šฐ์ฃผ
Choi Woojoo
UX Tutor
์ •์‹ ์žฌ
Jeong Shinjae
๊ณ ์€์ง€
Go Eunji